The
 old structures, clear and distinct, that once organized the world are 
gone. The world has become a giant network where information is 
instantly accessible and shared. The future is rewritten faster than we 
can understand. This accelerated connectivity has created increased the 
rate of change. As a result, the future is increasingly difficult to 
predict.
Meanwhile,
 most organizations still rely forms of work designed over 100 years 
ago, for the challenges and opportunities of the industrial era. These 
structures can only accommodate routine and static work. High level 
managers push for efficiency and predictability, but at the expense of 
information flow, quick learning and adaptability. These priorities are 
no longer right.
Organizations
 with a better perspective, on the other hand, understand that this 
radical change is also reflected in the business landscape, and the 
concept of responsive organization is emerging as a solution. In this 
idea is the key to the survival of your organization the current climate
 of constant transformation.
Responsive
 organizations are designed to learn and react quickly through an open 
flow of information; to encourage experimentation and learning in rapid 
cycles; and to organize as a network of employees, customers and 
partners motivated by a shared purpose.
There
 is a reason why we have run organizations the way we have: Our old 
command and control operating model was suitable for complex, but 
predictable, challenges. Some of these challenges still exist today and 
can be faced with the industrial age practices that we know so well. 
However, as the pace of change accelerates, the challenges we face are 
becoming less predictable. Those practices that were so successful in 
the past are counterproductive in less predictable environments. 
Instead, responsive organizations are designed to thrive in less 
predictable environments by balancing different tensions:
- Profit v. Purpose.
 In the past, the goal for many organizations was to create economic 
value for shareholders or owners, often in the short term. Today people 
are looking for organizations that have a purpose beyond simply making 
money. Instead of seeing profits as the main objective of an 
organization, progressive leaders see profits as a byproduct of success.
 They aim to do well by doing good. A clear and visionary purpose brings
 together shining talents, committed shareholders, partners and 
communities.
- Control v. Autonomy.
 In the past, a limited number of people had the power and understanding
 necessary to lead the organization and its public image. Control was 
forced through centralized, top-down decision making. This makes sense 
in a world where a few select people are very likely to have the 
knowledge and experience necessary to make the best decisions. Now, that
 is no longer the case. Circumstances and markets change rapidly as 
information flows faster. Now people with the best discernment and 
decision making are usually the people closest to customers, on the 
front lines or even “outside” of typical organizational boundaries. 
Instead of controlling through process and hierarchy, businesses get 
better results by inspiring and empowering people on the margins to do 
the job as they see fit, strategically, structurally and tactically.
- Plans v. Experiments.
 Before, organizations competed optimizing productivity, efficiency and 
predictability through long-term planning. Relying on planning was 
important because high transaction costs made it difficult to change 
course once decisions had been made, resources had been committed and 
people and teams had been coordinated. Today, plans begin to lose their 
value as soon as they are devised. Because we cannot predict the future,
 time and resources devoted to planning are a less valuable investment 
than the adoption of agile methods that encourage experimentation and 
stimulate rapid learning. The opposite of planning does not have to be 
chaos. Receptive organizations still need a long-term vision, but they 
move forward through experimentation and iteration.
- Hierarchies v. Networks.
 There used to be large and complex tasks that required many people to 
work on them. Transaction costs involved in coordinating people were 
high, so the concept of a manager was introduced and, as the numbers 
increased, a manager for the managers, and then another layer, and so 
hierarchies were formed. A single primary connection was reinforced: 
manager to worker. The command and control leadership style was 
established, which was tremendously successful during the industrial 
era. Now, technology and connectivity have increased our capacity for 
self-organization, collaborating more easily through internal and 
external organizational boundaries. It is no longer necessarily true 
that coordination through an administrator is more effective than 
self-organization. Working as a network allows us to organize with many 
different types of connections and greater autonomy.